With the update of technology and the development of the times, there are more and more supermarkets and retail stores, and consumers have more and more options to choose from. Online payment, digital signage and other technologies are also becoming more mature.This means that consumers have increasingly higher requirements for various scenarios. Today, digital shelf display has become the main choice of many retailers in order to retain consumers.
Digital shelf edge displays are a kind of special-shaped screen. They are a customized product. They are usually output in a solution mode. Usually supermarkets or retail stores give their own requirements to the manufacturer.The manufacturer designs and customizes according to needs, and then proceeds to production after confirmation. The LCD shelf display screen is cut by regular ratio liquid crystal glass (16:9), then debugged, and finally assembled into a shelf edge LCD display.
Features of shelf edge LCD display
Diversify
The shelf LCD display is equipped with a motherboard that supports the input of multiple media content formats, such as video, audio or pictures. This feature gives merchants more room for operation and can retain consumers through a variety of creative advertisements.
Scheduled Playback
The electronic shelf display can be programmed as needed to deliver different content at different time periods according to the actual situation. For example, it can automatically adjust promotional advertisements and clearance advertisements according to time.
Split screen display
Smart shelf display can display content in a variety of ways. It supports combination modes in multiple formats, which means you can display multiple product information or promotional content on one screen, which will help customers better select products.
Benefits of transforming to shelf edge LCD display
According to research, 76% of consumers' purchasing decisions are made impulsively, and the display of shelf content has not been taken seriously before.Traditional shelf display information uses paper labels to display prices or some simple information, which cannot increase consumers' desire to shop.However, with the development of the digital industry, the retail industry has also developed, and the emergence of digital shelf bar display has filled this gap. Let us next describe the benefits of using shelf screens:
Atmospheric
The shelf edge lcd display is more technological than traditional paper labels because it is a customized product.It can be perfectly embedded into the shelf and can display various contents flawlessly, which is conducive to providing customers with good visual effects.
Environmental friendly
According to statistics, a large supermarket consumes about 5 to 10 million paper labels a year to update product information or promotional advertisements, which is very unfriendly to the environment. Using shelf edge LCD display does not require replacement of paper labels, its updates are updated through the cloud, which is not only beneficial to environmental protection, but also saves labor costs.
Central Integrated Control
This function is very suitable for large chain stores. The shelf edge LCD display system can be linked with the systems of multiple stores, and can support the control of product prices and promotion activities of multiple chain stores at one time.It can ensure that there are no errors and that uniform content appears in each store.
Main solutions for shelf edge lcd display
There are many sizes of shelf edge LCD displays on the market. As a merchant who is new to the digital field, you may not know what kind of solution to use.In order to help various supermarket retailers quickly understand this field, Gomany has combined the mainstream combinations on the market into three solutions.
60cm Shelf Edge LCD Display Solution
The 60cm shelf edge LCD display solution is mainly used in relatively small supermarkets and retailers. It consists of a 24.5-inch main digital shelf edge display and several 23.1-inch digital shelf edge displays.
90cm Shelf Edge LCD Display Solution
The 90cm shelf edge LCD display solution is used in medium-sized supermarkets or specialty stores. Its main screen is a 37-inch digital shelf edge display, and several 35-inch digital shelf edge displays are product display screens.
120cm Shelf Edge LCD Display Solution
120cm shelf edge LCD display solution is mainly used in large supermarket chains or large specialty stores; it consists of a 49-inch large-format digital shelf edge display and several 47-inch narrow-body digital shelf edge displays.
Most of the application scenarios of these three shelf edge LCD display solutions are the same as those introduced, but the specifics are still based on the merchant's planning. If you are interested in digital advertising, please feel free to contact us and we will provide you with a suitable solution.
