Advertising and marketing is a very important part of the business model. For a long time, traditional signage has been a very important part of information display and advertising and marketing. However, with the advancement of digital technology, digital display screens have become a new choice and gradually become a popular trend because they are more visually eye-catching than traditional signage. Next, we will introduce them in detail.
what is digital signage
Digital sign is a dynamic display. Technically, it can be divided into two types: LED and LCD digital signage. LCD digital signage has better visual performance than LED digital signage. It can present rich media modes, including video, audio, picture, and text, and it has excellent interactive capabilities.
what is traditional signage
Traditional signage is a static advertising display mode. The content it can display is only text and static pictures. Posters, banners, billboards, etc. are all normal signage. It has a very long history, so even if companies transform to digital advertising, they will continue to use it in some places where strong interactivity and visual effects are not required.
digital signage vS traditional signage
Traditional signage and digital signage are the two most common marketing tools on the market. They still have many differences. The following are their differences:
Operation Mode
Traditional signs generally do not need to be plugged in unless they have some lighting functions, while digital signs need to be powered on, which is also its biggest limitation. This also means that the use location of digital signs will be restricted by the socket, while static signs can be used in any environment.
cost
The cost of traditional signage will undoubtedly be much lower than that of digital signage at the beginning, because its production process is very simple, and when it comes to updating, it will only waste materials. From a long-term perspective, digital advertising display will be more cost-effective than static signage, because its update only needs to be updated through the system or USB flash drive, and will not waste materials, and it is also more environmentally friendly.
Content presentation
From the perspective of content presentation, digital signage is far superior to traditional signage. The display content of traditional signage is completely static. No matter how beautiful it is, it is not as attractive as digital signage. Digital signage can display content in a variety of media formats and can retain people more intuitively in visual presentation.
Interactive capabilities
Traditional signage has poor interactive capabilities. The only possible interactive capability may be to display a QR code on a static sign. Customers can interact by scanning the QR code. The touch screen display monitor allows interaction on the screen, especially when used as a navigation system. Customers can quickly find where they want to go by touch.
Functional characteristics
Traditional signage does not have any special functions, but digital signage can switch content display in real time and switch content at regular intervals, which are features that traditional signage does not have.
In general, digital signage and traditional signage have their own advantages and disadvantages, and they are not incompatible with each other. Enterprises should choose the right configuration scheme and configure them according to the frequency of updates, costs and visual effects. If you need to know more about digital signage, please feel free to contact us. Gomany is a professional provider of digital advertising display solutions.
