In the retail industry, no matter what level of retailers, in order to gain more profits in the fiercely competitive retail market, increasing traffic and conversion rates are important challenges they need to face. Consumers have many choices when shopping, and how to attract their attention and prompt them to make purchasing decisions is the key. Double sided stretched LCD displays, as an innovative marketing tool, provide retailers with more possibilities when facing this dilemma.
What are double sided stretched LCD displays?
As a modern commercial display device, it has twice the display area compared to other digital signage. The two display areas are independent and support the presentation of different contents. This design is very friendly to retailers and can display more information in a limited space. It integrates LCD screens and management systems, supports the display of dynamic images, videos and texts, attracts customers' attention and provides a rich shopping experience.
How digital signage works
Digital signage displays dynamic content through built-in media players or external digital content management systems. Retailers can pre-design display content and upload it to the signage through the network or local storage devices. The signage will display the content according to the preset schedule and sequence to ensure the timeliness and accuracy of the information. In addition, some advanced digital signage also supports real-time data updates and interactive functions to further enhance customer participation and shopping experience.
The difference between digital signage and traditional signage
Compared with traditional paper or static signage, digital signage has significant advantages. First, digital display signage can display dynamic content, attract customers' attention and provide richer information. Second, it is more convenient and faster to update content. Retailers can update the display content at any time through the network or local storage devices to ensure the timeliness and accuracy of the information. In addition, it has higher durability and maintainability, reducing the cost of replacement and maintenance.
The impact of smart stretched double-sided display on retail conversion capabilities
Attracting customers' attention
In a busy retail environment, attracting customers' attention is the key to improving conversion rates. Double sided LCD screens can effectively attract customers' attention by displaying dynamic images, videos and text. Studies have shown that dynamic content can attract customers' attention more than static content and increase the time customers stay in the display area. This increased stay time means that customers have more time to understand product information and may make purchasing decisions.
Provide rich information
Double-sided stretched bar LCD screen can not only attract customers' attention, but also provide rich product information to help customers make purchasing decisions. By displaying different content on two independent display areas, retailers can simultaneously display detailed product information, usage methods, user reviews, etc. This rich information display method can help customers better understand the characteristics and advantages of the product, thereby increasing the possibility of purchase.
Enhanced shopping experience
Shopping experience is one of the important factors that influence customers' purchasing decisions. By displaying dynamic content and providing interactive functions, this type of digital signage can significantly enhance customers' shopping experience. For example, retailers can use the display screen to display product usage tutorials, matching suggestions, etc. to help customers better understand the usage and matching effects of products. In addition, some advanced digital signage also supports customers to interact with the signage, such as selecting products and viewing detailed information by touching the screen, further enhancing customer participation and shopping experience.
Promoting impulse purchases
Impulse purchases are an important part of retail conversion. By displaying limited-time offers and recommended products on the screen, customers' impulse purchases can be effectively promoted. Retailers can display limited-time discounts, buy one get one free and other promotional information on the screen to attract customers' attention and stimulate their desire to buy. In addition, the double-sided stretched bar LCD screen can also display some popular products or recommended products to guide customers to buy. Studies have shown that the impulse purchase rate of retailers who use limited-time offers and recommended products to attract customers is more than 20% higher than that of retailers with normal marketing.
Tips for deploying double sided stretched LCD displays
Content design
Content is the core of digital signage. In order to gain more understanding and recognition from customers, retailers need to ensure that the displayed content is concise, easy to understand, attractive and relevant. The content should be relevant to the needs and interests of customers, display product information and promotions that they care about, attract customers' attention and stimulate their desire to buy.
Location selection
The placement of digital signage has an important impact on its effect. Retailers should place the signage in areas with high customer traffic, such as entrances and cashier counters. These locations can ensure that the content displayed on the signage is seen by more customers, thereby increasing conversion rates. In addition, retailers can also choose the appropriate signage placement location based on the type of goods and the customer's shopping path.
Combination with other marketing methods
Digital signage can be combined with other marketing methods to further enhance its effectiveness. For example, retailers can combine the content displayed on the signage with social media, email marketing, etc. to expand the influence. In addition, retailers can also display QR codes on the signage to guide customers to follow the brand's social media account or download the brand's mobile application, thereby increasing customer engagement and loyalty.
Application of double sided stretched LCD display in different retail scenarios
Clothing retail
In clothing retail, this digital signage can display clothing matching suggestions, fashion trends, customer try-on effects, etc., to enhance customer purchase intention. For example, retailers can use signs to display clothing matching suggestions for different seasons to help customers better understand how to match clothes.
Home Furnishings
In home furnishings retail, it can display home furnishing plans, product usage effects, customer reviews, etc., to enhance customer trust in the product. For example, retailers can use signs to display home furnishing plans of different styles to help customers better understand how to decorate their homes. In addition, signs can also display product usage effects and customer reviews to increase customer trust in the product and willingness to buy.
Beauty retail
In beauty retail, double sided stretched LCD displays can display beauty product usage tutorials, customer reviews, promotional information, etc. to attract customers to buy. For example, retailers can display beauty product usage tutorials through signs to help customers better understand how to use the products.
Conclusion
In the modern retail environment, double sided stretched LCD displays have become a powerful weapon to improve retail conversion. It can not only attract customers' attention and provide rich information, but also enhance the shopping experience and promote impulse purchases. Retailers can significantly increase sales performance through it. If you don't know where to find the right purchase channel, you might as well take a look at Gomany. We have developed multiple retail digital signage solutions for multiple customers and have very mature experience.
