Digital Shelf Signage Improves Retail Atmosphere

Digital shelf signage is a specially processed digital signage used in the retail industry. It integrates display technology and content management system, can dynamically display product information, promotions, price changes, etc., with high flexibility and adaptability. They have a slender ultra-wide aspect ratio and can be seamlessly integrated into shelf units or product displays to attract customers and enhance the shopping experience.

Shelf video display not only has a good display effect on the screen, but also can achieve dynamic promotion compared with other methods. It can effectively enhance customers' desire to buy by showing product usage through video or animation. Research shows that about 78% of customers say that digital signage can improve their shopping experience in the store. Through vivid content display, customers can not only obtain richer information, but also better understand the function and value of the product, so as to make shopping decisions quickly.

Merchants can update content instantly through digital shelf signs. Through the built-in operating system, retailers can easily modify promotions, seasonal items or price information without replacing physical signs. This flexibility enables merchants to respond quickly to market changes and optimize marketing strategies. For example, when a product is about to expire, merchants can immediately update the sign content and launch special promotions to reduce inventory losses.

Using shelf strip display on shelves can highlight the advantages and promotional information of specific products, significantly improving the visibility of products. By analyzing the psychology of buyers and creating corresponding dynamic advertisements based on their concerns, it can effectively attract more customers. Customers achieve a stronger desire to buy. This enhanced visibility not only increases sales, but also improves customers' awareness of the brand. Studies show that stores using digital shelf signage typically experience 30% to 50% higher sales of promoted products than static signage.

Although the initial investment cost of deploying digital shelf signage in a store is higher than using paper signage, digital shelf signage is a sustainable device. Traditional signage requires regular replacement and maintenance, while digital signage can keep content fresh through software updates. We have also conducted surveys on some users. They said that after deploying digital signs in retail stores, time efficiency has been significantly improved, and employees' working hours have been reduced because they no longer need to manually replace paper signs and save time. The waste of materials and marketing costs are reduced by 20% to 30%.

Electronic digital shelf signage is a highly customized product. It generally needs to be customized in size, resolution and additional functions based on your usage scenario. When you deploy it, you need to communicate with the supplier and let it customize a product that is highly compatible with you.

In order to make the advertisement more in line with the customer's mind, when using shelf LCD video display, some preferences and suggestions of customers can be collected, and the content can be continuously optimized to improve the attractiveness of the advertisement while strengthening the buyer's sense of belonging and trust.

Although this is a commercial-grade digital signage that can support 24-hour continuous use, in order to extend its service life and display effect, you can set aside some time every month to let it rest and clean the screen to ensure a clean and beautiful environment.

A large supermarket chain in China has deployed shelf LCD video display signs in all its stores, entering the field of digital display and successfully improving customers' shopping experience. Through dynamic content combined with QR code display, it has shortened the distance between customers and products, accelerated buyers' shopping decisions, and increased overall sales. In addition, when communicating with the person in charge of the supermarket, he said that after the shelves were digitally displayed, it was more convenient to manage all stores. Whenever prices were updated, they no longer had to be managed through cumbersome processes, and they could be updated with one click through the backend management system.

Shelf video display makes the whole supermarket dynamic and more modern.

A convenience store has attracted a large number of young customers by combining promotional activities with social media through the use of shelf video display signs. The dynamic display of discount information and social media interactions in the store allow customers to participate in online activities while shopping, increasing their sense of participation and willingness to buy. This innovative marketing method not only improves customers' shopping pleasure, but also improves overall sales performance.

Application of shelf video display in cosmetics supermarkets

A drugstore uses digital shelf signage to display drug information and usage suggestions in the form of videos, and has different case presentations for each course of treatment. By displaying health education content, it improves patients' trust and promotes the sales of related products. The idea of displaying content on digital shelf screens is diffuse. It can not only display products, but also conduct some popular.

Electronic shelf displays shelf edge promotes the transformation of drugs

If you are interested in upgrading your shelves, Gomany will be your best choice for deploying digital shelf signage. As a professional digital signage solution provider, in addition to conventional digital signage, we also provide a series of digital products such as bar screens and square screens for different occasions. We have different products and solutions for different application scenarios. If you want to know more about commercial digital display, you can contact us by adding whatsapp +8619925656365 or sending an email to gomany@gomanylcd.com!