With the development of the LCD industry and people's needs, the requirements for the retail industry are getting higher and higher. In the current fiercely competitive retail industry, it is very important to meet customer needs and improve customer experience. Electronic shelf display is a new type of advertising display media, which brings more possibilities for retailers. It not only increases overall sales, but also is more conducive to brand promotion.
Why choose electronic shelf display
Electronic shelf display is a hot trend in the retail industry. Many stores and supermarkets choose them. Why are they so popular? Next, we will describe this topic.
Sustainable development
This is a manifestation of the progress of the times. Now we advocate the era of environmental protection. Traditional paper labels cannot meet this demand. Every update of it will cause material loss. Electronic shelf display only needs to be purchased once, and then the content can be updated through the background or USB flash drive, which will not cause any waste of materials.
Driving sales and profits
This is the ultimate goal of every retailer. Electronic shelf display has excellent visual effects. It can display a variety of media formats, whether it is video or pictures, which can provide targeted promotions and highlight product features to increase retail sales.
Efficient inventory management
It can make some specific settings, link with inventory, adjust prices and inventory in real time, and guide customers to buy some alternative products when the inventory products are about to sell out.
Point of Sale Integration
Retail businesses can integrate the screen with the electronic shelf display used at the point of sale. It allows all price and product information to be automatically displayed on the shelf digital signage, which can show all information to customers at a glance, and if you want to focus on recommending a certain product, you can make a differentiated decision for it.
Beautify space
Electronic shelf display is a modern product. Through various arrangements and combinations, it can build the entire space into a modern scene, enhancing marketing capabilities while making the entire environment neater.
Increase sales through targeted advertising
These displays can show targeted ads based on time of day, popular products, or inventory levels. For example, if a particular item is overstocked, the store can promote it more aggressively to boost sales, helping with inventory management.
Future development trend of electronic shelf display
Electronic shelf display is a product based on people's needs. The current trend is digitalization and the Internet of Everything, so I also predict some of its future development directions.
Intelligent and personalized
In the future, electronic shelf displays will be more intelligent, automatically recommending related products based on customers' shopping history and preferences, focusing on buyers' preferences for precision marketing to achieve more transactions.
Integration with the Internet of Things
With the development of the Internet of Things technology, the future may enter a stage of interconnection of all things. The electronic shelf display may be connected to multiple smart devices and combined with VR or AR technology to achieve the effect of live preview.
Linking with social media
Social media is a very hot field nowadays. I believe that in the future, the content displayed on the shelves may not only be product information, but also some social media information or brand promotion content.
Full-link marketing
Electronic shelf displays can play an important role in omni-channel marketing. They link e-commerce platforms and physical stores to achieve a full-link marketing model.
Conclusion
This article emphasizes the importance of electronic shelf display in the retail environment and derives some possibilities for its future development. If you want to make your store more modern and intelligent, I believe that electronic shelf display is a worthwhile investment. If you want to know more about the digitalization of commercial display, please feel free to contact us.
