Digital signage is a medium that uses digital technology to display advertisements, information, publicity and other forms of content. With the development of digital signage technology, it is used in more and more scenarios, covering people's daily needs. Its traces can be seen in all areas of food, clothing, housing and transportation. As a mainstream scene for both work and socializing, many coffee shops also use digital signage.
Traditional display types in cafes
1. Menu display: The traditional menu of a coffee shop is mainly displayed through printed materials. In terms of effect, it can only statically display some drinks and prices, and can only meet the most basic needs of consumers to order. However, if a retro coffee shop adopts this type of menu, it will make the whole atmosphere more harmonious.
2. Advertising: Traditional coffee shops usually use a printed cardboard to promote current activities or special products in the store. It is generally static. When new activities appear, this cardboard will become waste and cannot be recycled. However, in terms of publicity effect, it does attract a small number of customers.
Benefits of cafe digital signage
Coffee shop digital signage can not only better meet the needs of coffee shops, but also bring more possibilities for merchants' creativity. Let's talk about the benefits of digital signage for cafes:
1.Better menu presentation
Compared with the traditional menu, the cafe digital menu board can flexibly adjust the menu layout in real time, and its display content is not limited to the static effects of traditional text and pictures. It can display the menu in the form of video or slideshow.
2. Enhance brand image
For business operators, how to make their cafe leave a deep impression on customers is a question they often think about. The use of digital signage menu cafe can display various brand images of the cafe, such as material selection, transportation, and manufacturing process, on the screen, which is conducive to improving customer trust and deepening customer impressions.
3. Better User Experience
In addition to displaying the menu, the coffee shop digital menu display can also show the ordering sequence and the current waiting time, so as to avoid customers having a bad impression due to long waiting times.
4. Economical and efficient
Using coffee shop digital menu boards can optimize the operation of the entire store, making ordering no longer cumbersome, reducing some of the work of the staff so that they can better serve customers. In addition, when it comes to menu updates, there is no need for manual replacement. It can be updated in real time through a USB flash drive or system upload, which also saves material waste.
5. Better publicity
The traditional advertising model can only be very simple, and it may be a creative update of text or pictures. However, the coffee shop digital screen advertising screen is used to update the content. In addition to this part, it can have sound and be dynamic, which is easier to attract users. According to surveys, hearing is easier to convey to customers.
How to correctly configure coffee shop digital signage
1. Correct placement
It is very necessary to correctly plan and install the digital menu board for coffee shop. You can first put yourself in the customer's perspective, plan how many wall-mounted digital signage and vertical digital signage you need, and place them correctly to give customers an excellent experience.
2. Plan the content reasonably
You need to analyze your customer base to see whether most of your customers dine in or take out, and use this to set the type of content and the duration of the content loop. If most consumers just grab a cup of coffee and leave, there is no need to create a lengthy content loop. If most of your customers dine in and stay longer, you can construct some decompressing content to help increase customer stay and boost popularity.
3. Frequency of content updates
When vertical digital signage is used for advertising, its advertising content needs to be updated in a timely manner, and new promotional information needs to be updated in a timely manner to keep customers fresh about the store.
Deploy your cafe digital signage immediately
Digital menu board for coffee shop is a worthwhile investment that can bring you more new possibilities. With the help of digital signage, it is helpful for customers to have a better experience, increase their loyalty, and achieve repeat purchases again and again.
