Improving Public Transportation Experience With Onboard Digital Signage

In the operation of the city, public transportation is definitely the core of the entire city. Every day, a large number of passengers travel between various parts of the city. It is not only related to the convenience of citizens' daily travel, but also plays a key role in the sustainable development of the city. An efficient public transportation system can alleviate urban traffic congestion and reduce the use of private cars, thereby reducing energy consumption and environmental pollution. Therefore, it is very important to improve the quality of public transportation services and improve the public travel experience.

The traditional public transportation mode has obvious defects in information transmission and service experience. Passengers can only obtain limited travel information, such as route maps or timetables, through fixed bus stops or ticket sellers in the car. These information updates cannot form an interactive relationship with passengers. During the trip, passengers cannot fully grasp the operation information of the vehicle, which can easily cause travel delays. Digital transformation can improve these existing problems. By introducing intelligent display technology and linking with the transportation system, rapid information transmission can be achieved.

Onboard digital signage is a stretched bar digital display device, mainly used inside vehicles. It integrates liquid crystal display technology and intelligent control system, can flexibly display various dynamic information, and can be clearly visible from all angles in the vehicle. Its light and thin design can adapt to different vehicle models and space layouts, and perfectly integrate into the public transportation environment.

At the bus station, the bus stretched bar display can clearly show the real-time arrival time of the vehicle, the estimated waiting time, the route, and whether there are delays. Passengers no longer need to wait blindly, and can reasonably arrange their travel plans, effectively reducing unnecessary waiting anxiety.

Play videos on safe riding, such as how to wear seat belts correctly and how to use emergency escape windows, to improve passengers' safety awareness and emergency response capabilities. In the event of emergencies, such as traffic accidents and bad weather, emergency notifications and evacuation instructions can be issued in a timely manner through the display screen to ensure the safety of passengers.

The stretched bar display in the car can be used to play commercial advertisements, which can provide an additional source of income for subway operators. At the same time, it can also display news summaries, weather forecasts, subway cultural activities and other information content to enrich passengers' riding time and relieve the boredom of the journey.

When there is an emergency such as a failure or fire in subway operation, the bar style display can quickly switch to emergency mode, and convey emergency evacuation instructions, safety precautions and other information to passengers with eye-catching text and graphics, guiding passengers to evacuate in an orderly manner and ensuring passenger safety to the greatest extent possible.

The screen on the top of the taxi can be used as a mobile advertising carrier to display promotional activities of local businesses, introductions to tourist attractions, city image promotion, etc. Since taxis have high mobility in the city and a wide coverage, they can effectively increase the exposure and communication effect of advertisements, bringing more business opportunities to local enterprises.

The display screen installed above the rear seat in the car can provide passengers with travel information, such as the current driving route, estimated arrival time, speed, etc., so that passengers can have a clearer control over the trip. At the same time, it can also integrate entertainment resources, such as music, video on demand, etc., to meet the entertainment needs of passengers during the ride and improve the riding experience. In addition, it can also display the taxi company's service standards, complaint and suggestion channels and other information to strengthen passengers' supervision of service quality.

Through the widespread application of stretched bar displays, public transportation management bureaus can upgrade the information management of public transportation tools such as buses and subways, provide citizens with more accurate, efficient and diversified travel services, thereby improving the overall service quality and service image of public transportation, and enhancing citizens' satisfaction and trust in public transportation.

The real-time data collected and fed back by Onboard digital signage, such as vehicle location and passenger flow, can help public transportation management bureaus make more scientific operation scheduling decisions, reasonably arrange shifts, optimize route planning, improve operation efficiency, and reduce operation costs.

Use digital display equipment to spread public transportation culture, such as displaying the history of public transportation, achievements in subway construction, and stories of civilized riding, etc., to cultivate citizens' public transportation awareness and civilized travel habits, create a good public transportation cultural atmosphere, and promote the sustainable development of urban public transportation.

Travel agencies can use digital signage to promote local and surrounding tourist routes, scenic spots, travel packages and other information to passengers. On public transportation such as buses and subways, vivid pictures and videos can be used to show the beauty and characteristics of tourist destinations, attracting passengers' interest and attention and stimulating their desire to travel.

Digital signage can provide guidance information for travel service booking, such as informing passengers how to scan the QR code through their mobile phones to enter the travel agency's online booking platform, so that passengers can complete the booking of travel products during the ride. This convenient booking method can improve the service efficiency and customer experience of travel agencies, and increase customer stickiness and loyalty.

In general, the application of onboard digital signage in the public transportation field allows passengers to know more clearly when the bus will arrive and how to transfer, making travel more predictable, less anxious and more calm. For public transportation such as buses and subways, it not only improves the level of service, but also makes the entire transportation system run more efficiently through precise operational scheduling.