Standing Digital Signage

Standing Digital Signage

Floor-standing digital signage, also known as digital kiosks or digital standees. They are called "floor-standing" because they are digital display systems that installed on the ground. Compared with traditional billboards, floor-standing digital signs are taller, thicker and have unique appearance designs. They are usually installed in shopping malls, airports, train stations and other places with high traffic flow. They can be single-sided, with castor wheels for flexibility, and support a variety of audio and video formats.
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Gomany: Your Trustworthy Standing Digital Signage Supplier!

Gomany is a professional digital signage manufacturer and supplier. Our company was established in 2016, equipped with professional LCD glass cutting equipment and a strong R&D team. Our main products include various digital displays, display plaza screens, traffic guide screens and outdoor strip displays. Currently, we have deployed more than 400,000 screens for 1,000 customers in more than 80 countries.

Rich Product Range

Our product range is rich, including indoor and outdoor LED billboards, transparent LED displays, digital signage, CMS software, etc., which can be used for exhibitions, fashion shows, and retail advertising.

 

Well Equipped

We have a modern factory building and a 10,000-level dust-free workshop, equipped with multiple high-speed strip module production lines, strip screen complete machine production lines, and professional cutting equipment, with a monthly production capacity of up to 8,000 units.

Quality Assurance

Our production process strictly follows the ISO system, and all products undergo third-party quality inspection after production to ensure compliance with UL, ETL, IP Rating, MFi, and RoHS certifications.

Customized Services

Our digital signage supports customized design, including its system and display screen materials, dimensions, etc., and supports OEM design to easily increase your brand awareness.

 

Our Related Products

 

 

What is Standing Digital Signage?

 

 

Floor-standing digital signage, also known as digital kiosks or digital standees. They are called "floor-standing" because they are digital display systems that installed on the ground. Compared with traditional billboards, floor-standing digital signs are taller, thicker and have unique appearance designs. They are usually installed in shopping malls, airports, train stations and other places with high traffic flow. They can be single-sided, with castor wheels for flexibility, and support a variety of audio and video formats.

 

Features of Standing Digital Signage
 

Interactive Operation

Our floor-standing digital signage features a 10-point interactive infrared touchscreen panel that enables actions such as swiping and multi-finger gestures, allowing customers to cycle through engaging content.

HD Screen

These digital signs feature 1080p HD LCD or LED screens with 178°/178° viewing angles and a contrast ratio of 1200:1, providing clear visuals, especially in bright sunlight.

Easy to Use

They come with Android operating system and large internal storage, and with multiple USB ports, you can upload content easily with plug-and-play functionality.

Wide Applications

Available in a variety of sizes, appearances as well as functional presets, these digital signages are suitable for hotels, shopping malls, restaurants and ensure your displays remain dynamic and relevant.

 

Application of Standing Digital Signage
 

From retail stores and restaurants to healthcare providers and transportation companies, there are many industries that benefit from Standing digital signage. Here are the top industries:

Healthcare and Medical Facilities
Standing digital signage has become an increasingly popular way for healthcare and medical facilities to efficiently communicate with patients, staff, and visitors. Medical centers are using Standing digital signage to display necessary information such as patient wait times, appointment schedules, and details about health services. They can also use Standing digital signage to display the latest news, events, and other relevant information, as well as promote health awareness campaigns or provide timely reminders to patients about their follow-up appointments.

Retail Companies
Digital signs allow retailers to quickly and easily display dynamic content such as product information, promotions, discounts, and more. It also helps draw attention from shoppers and provides a more engaging atmosphere that encourages sales.

Banks and Financial Services
Banks and other financial services organizations are leveraging Standing digital signage technology to display up-to-date market data or currency exchange rates, allowing customers to make informed decisions quickly. Customers can use interactive screens to find the perfect product to suit their needs and make transactions in a secure environment. Standing digital signage also enables banks to display promotional offers, product information, and other relevant content.

Education
From digital wayfinding signage and safety messaging to promotional displays, Standing digital signage can provide an interactive learning environment that is both engaging and informative. It makes it easy to keep students informed about the latest events on and off campus. You can even create digital signs for free with our flexibile Standing digital signage solution.

Entertainment
Standing digital signage are used to provide up-to-date information about upcoming movies, shows, events, and more. Entertainment venues such as cinemas, theatres, and festivals use it to enhance the customer experience, for example, by providing interactive features like trivia games or watch parties, or to inform customers about emergency information, including evacuation plans and other safety measures.

Military
Military organizations are turning to Standing digital signage to help streamline operations, improve communication between staff and personnel, and provide real-time updates on operational activities. They are used to display important information, such as unit movements, supply levels, and operational details, as well as to provide troops with access to up-to-date weather forecasts and other pertinent information while deployed in the field.

 

Benefits of Standing Digital Signage

Enhanced Engagement
Digital displays capture 400% more views than static displays, and 8/10 customers claim to have entered a store simply because digital signage caught their attention. So how does this affect business? Well, more views mean more opportunities to impact sales, and more interest means more customers in your doors, all of which can lead to opportunities for greater sales.

Greater Satisfaction
Digital signage can have a huge effect on your customers' overall experiences. In fact, according to a Digital Signage Today article, customers that interact with digital signage report 46% higher satisfaction. Part of that is almost certainly due to the 35% decrease in perceived wait time that It's noted as being "one of the best things you can do to improve customer experience." These are the kind of improvements to customers' experiences that can help lead to better customer retention.

More Impulse Purchases
19% of people admitted to making an unplanned purchase because of digital signage. When you compound these unplanned purchases with digital signage's effect on purchase amount, it's easy to see how much of a boon digital signage can be to business.

Additional Opportunities
Digital signage also helps to mitigate a variety of time-consuming jobs that have historically been the responsibility of employees. For instance, in the retail environment, digital signage can display loads of sales information that employees no longer have to spend time relaying to the customer. This frees up their time to engage in more meaningful conversations, providing higher customer satisfaction and more opportunities to create the kind of genuine connections that lead to a loyal customer base.

More Dynamic than Traditional Posters
A recent study used anonymous video analytics to log the number of people who noticed both static and digital signs at multiple different locations. The number of "impressions" (that is, people paying attention) logged by the static sign peaked on its first day in place. After that, they dropped off and remained low for the remaining weeks of the study.
But the digital signs received consistently high numbers of impressions throughout the study, far exceeding the amount of impressions made by the static sign. This suggests that while it's easy to block out a static sign after the first time you've seen it, it's hard to ignore even a familiar digital sign.

Industry is Growing Rapidly
The digital signage market is set to grow at an 8.94 percent compound annual growth rate between now and 2020. Retailers, advertisers, and other business people know a useful technology when they see one, and, judging by the market's ongoing growth, it looks like they're onto a winner with digital signage.
However, screen publishing is still under-utilised in many markets. The reason for this is that, until recently, digital signs have mainly only been used in the retail industry. Other businesses are only now realising the huge potential of digital signage. The technology is starting to be used by schools and clinics.

 

Types of Standing Digital Signage
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Floor-standing digital displays are commonly used in exhibition halls, shopping malls, retail stores, transportation hubs, and restaurants to share information. The floor-standing digital display is also known as a digital kiosk or digital standee. We will discuss the four most effective types of floor-standing digital displays in the market.

Single-sided Standing Display
The single-sided standing display is also known as a single-sided digital standee. It is one of the most common types of floor-standing digital displays in the market. Unlike video walls and LED screens, the digital standee can be moved freely from one place to another, thanks to its castor wheels. Businesses can also feel free to adjust the position and the facing direction of their standees. Besides, for those who have no needs to move the standees around, fixed installation is possible too.
Whether it is equipped with castor wheels or a fixed installation, you only need to plug the power cable to the nearest power point. And voila! The standee can start to do the magic for you immediately. In terms of managing and uploading the content, choose between a USB plug-and-play method and a content management system.

Double-sided Standing Display
The double-sided standing display is also known as a double-sided digital standee. Both double-sided and single-sided digital standees look almost the same except for the number of screens available. A double-sided digital display has two screens – one at the front and one at the back.
When a digital display has two screens, the exposure is doubled. Instead of targeting traffic from one direction only, the double-sided digital display can now reach audiences from two opposite directions. The advantage makes the double-sided digital display a perfect choice for areas with high foot traffic such as shopping malls and exhibitions.
Besides, a double-sided standing display is also suitable for a retail store that wants to target both passers-by and in-store customers. The digital display can be placed at the storefront with one side facing outside of the store and another side facing inside.

A-style Digital Display
The A-style digital display is also known as a digital bunting or slanted floor-standing display. An A-style digital display is generally smaller and has thinner edges than both single-sided and double-sided standees, for small event applications such as event booths and workshops. With a smaller frame and shorter height, the A-style digital display can provide a sense of closer proximity to the customers. Besides, the digital display can be moved around easily thanks to its foldable design. When not in use, the display can be folded and kept without using too much space.

Rotatable Standing Display
The rotatable standing display, also known as the rotatable digital standee, is a floor-standing digital display that has a rotatable screen. Since the screen can be rotated, the user can always choose between portrait and landscape display orientations.
While digital standees can display various types of digital content, it has an obvious limitation. Users can only display content with a resolution that matches the portrait orientation of the standee. There are times when businesses want to display a full HD video or image horizontally. This is when a rotatable digital standee shines.

 

Factors to Consider When Choose Standing Digital Signage

 

 

Digital signage as a marketing vehicle isn't what it was just a few years ago. New displays, management options, and functionality are giving businesses more flexibility than ever before. Of course, that also means there's a lot more to consider in your decision-making.

First Things First: How are You Planning to Use Your Signage?
Digital signs can accomplish a variety of business objectives: advertisements for products and services in-store, information for students or employees, playing promotional videos, third-party advertising, digital menus or other "static" information, the list goes on. If you aren't sure about your use cases, both in the short and long terms, now is the time to get specific on your needs so you won't end up making the same investment twice in a short time span.

Choosing a Display
Buying a digital signage display is a bit more complicated than buying a TV. Most people start with screen size and resolution, but things like color and anticipated viewing distance will also factor into the decision. As a general rule, most manufacturers recommend choosing a display whose content can be viewed at 1.5x to 2.5x the diagonal measurement of the screen. You'll also need to consider the color of your content to ensure your screen will display it appropriately.

LED vs LCD Screen
Today's digital signage screens give you two options: Liquid Crystal Displays (LCD) and Light Emitting Diode (LCD) displays. The one you should invest in depends on several factors, including viewing distance, display location, and cost.
For small displays that are going to be viewed up close and indoors, LCD makes a desirable choice. LCD displays are usually less expensive and come in high-quality 1080P and 4K UHD options. There are some LCD displays that are rated for outdoor use and can stand up to the temperatures and humidity, but most models will require some form of enclosure to protect the monitor.
LED displays are more versatile, ranging from small tabletop displays up to screens 100 feet or more. These displays are often used outdoors, thanks to the greater viewing distance and higher level of brightness. Many people opt for LED displays because of the brightness factor alone, ranging from 4000 nits to 8000 nits and giving direct sunlight a run for its money.

Software and Hardware
If you're opting for a DIY solution to digital signage, you'll need to pick your own software and hardware to create and manage your content. In the past, all you really needed was design software and a USB drive. If you have a single monitor, this still might suffice. But keep in mind that for every monitor you buy, you'll have a USB drive attached to it. For some companies, this isn't easily managed at scale. You'll need to investigate other content delivery options, such as remote loading. In some cases, there's a risk of a single data connection error affecting all monitors and modules. When this happens, none of your signs will be readable until the issue is resolved.

Offline Functionality
The internet doesn't always work when and how it's supposed to. If it goes down, you won't want your content to go down, too. Consider solutions that will allow the show to go on when you're having connectivity issues so there's no loss in functionality.

Content Creation and Management
Businesses can outsource the content creation and management to a digital signage company, or they can do it themselves. On the surface, digital signage cost is lower with a DIY approach, but the value doesn't often match.

On-site vs Cloud Based Management System
As you're considering content creation options, you'll also need to decide how to execute the loading and management and where your content will live. Some companies prefer to upload their content to their own on-site servers because it gives them complete control over setup and deployment. It's more expensive up front, but the ongoing costs are significantly lower. However, many of these factors hold true with a cloud-based content management system. Cloud-based solutions scale with your business needs and can accommodate as many monitors as necessary.

 

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Frequently Asked Questions of Standing Digital Signage

 

Q: What are the primary advantages of using standing digital signage?

A: They offer convenience stores the advantage of dynamic and eye-catching advertising, which can easily grab the attention of passing customers. These displays enable real-time updates for promotions and product information, helping stores quickly adapt to changing marketing needs.

Q: What is the use of digital signage?

A: Digital signage, sometimes called electronic signage, refers to display technologies like LED walls (or video walls), projection and LCD monitors to vividly display webpages, videos, directions, restaurant menus, marketing messages or digital images.

Q: What is the difference between digital signage and static signage?

A: Static signage offers simplicity, affordability, and durability. However, digital signage provides businesses with the ability to display dynamic content, engage customers, and easily update their information.

Q: What is the difference between kiosk and digital signage?

A: While digital displays are typically designed solely for what their name indicates - displaying digital content - digital signage kiosks are designed to integrate components, allow for interactivity and provide an overall more comprehensive solution.

Q: What is digital signage vs LED signage?

A: LED signs are generally more expensive but offer a longer lifespan and more visibility from farther away. Digital displays may be a better option for businesses on a budget, as they usually cost less initially and require less maintenance over time.

Q: What are the risks of digital signage?

A: Key threats include malware attacks, hacking attempts, and social engineering, and necessitating comprehensive security measures. Ensuring software and hardware compliance, and utilizing anti-malware are essential for safeguarding digital signage networks.

Q: What do I need for digital signage?

A: Digital signage is more than just displays, however. It also requires mounting systems, media players, software, services, cabling, and other essentials that optimize your system and keep it functioning at a high level.

Q: Is digital signage expensive?

A: Digital signage board costs vary depending on factors such as size, resolution, features, and brand. On average, prices range from $500 to $5000 per screen. Additional costs may include installation, content creation, and maintenance fees.

Q: What is another name for digital signage?

A: Electronic Signage, Dynamic Signage, Digital Signs, Electronic Signage, Digital Media Advertising, Digital Signage Network, In-store TV Network, Captive Audience Network, Narrow casting Network, Out-of-home Media Network, Digital Media Network, Advertising Network, etc.

Q: How long does digital signage last?

A: Most outdoor LED digital signage displays last an average of 100,000 hours. This translates to about 10 years of operation. However, this estimate assumes that your LED sign will be operating at full power every hour of the day.

Q: Why do you need digital signage?

A: Electronic signage allows any business to easily showcase their products, services or any other content for that matter, helping them to stand out and engage with more customers. A digital signage display serves as the most flexible banner in the world.

Q: How effective is digital signage?

A: After three days, people retain 65% of visually presented information. Namely, digital signage has an astounding recall rate of 83%. This figure is almost double the information retention rate for traditional advertising. Interestingly, digital signage has a 47.7% effectiveness on brand awareness.

Q: Can I use a digital signage as a TV?

A: Yes, you can use digital signage as a regular TV, but it offers more versatility. While a TV primarily broadcasts pre-scheduled programs and channels, digital signage allows you to display a wide range of content, from promotional videos and advertisements to real-time updates and interactive elements.

Q: Who use digital signage?

A: Digital signage is becoming a popular tool for retail companies as they look for ways to improve their customers' shopping experience and improve ROI. Digital signs allow retailers to quickly and easily display dynamic content such as product information, promotions, discounts, and more.

Q: What can smart digital signage do?

A: Smart signs are programmatic advanced digital systems with connectivity and intelligent features that provide interactive and dynamic content to viewers. They display content videos, images, animations, scrolling text, or live feeds.

Q: Does digital signage increase sales?

A: Digital signage is a powerful tool for quickly delivering targeted in-store ads to customers. Many businesses now leverage this innovative technology to draw attention and boost sales.

Q: What are the three main categories of signage?

A: Generally speaking, signage can fall into one of four general categories- indoor, outdoor, digital, and wayfinding-with each serving a specific purpose from attracting customers to providing directions, and more.

Q: What is the future of digital signage?

A: Digital signage will become more central in workplace retention strategies. More user-sourced content will boost community. Artificial intelligence applications continue growing, but with an operations focus, especially in the short term.

Q: Can you use digital signage as a computer monitor?

A: To use a digital signage as a monitor, you will need to connect your device (such as a computer, laptop, or media player) to the signage using the available input options, such as HDMI or VGA. This will allow you to display your computer screen or any other content directly on the signage.

Q: What is the difference between video wall and digital signage?

A: Simply put – Digital signage is a combination of hardware and software working together to showcase multimedia content. A group of displays tiled together to create a single, large display surface that delivers a seamless appearing content is called a video wall.

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